Friday, October 16, 2009

The Early Years of Jell-O



Anyone who has listened over the years to Garrison Keillor's radio program A Prairie Home Companion will know that Jell-O plays an important part in Lutheran church life. Jell-O goes with everything, even lutefisk.  In 1993, my husband, children, and I moved to Cloquet, Minnesota, where we learned first-hand that all those jokes about Jell-O are firmly based in reality.  A couple of years after we had moved to Cloquet, a new friend gave me a recipe book that illustrates how Lutherans are in on the joke: Lutheran Church Basement Women: Lutefisk, lefse, lunch, and Jell-O. Yep, the book includes a chapter of Jell-O recipes, with directions for making "Everyday Jello," "Jello for a Crowd," and "Jello and Vegetables," among others. Not very imaginative, our Lutheran Jello lovers (though the title of "Under-the-Sea Pear Salad," sometimes known as "Pharoah's Army Jello," does suggest some hidden depths). Among the boxes of Armstrong-Nugent ephemera are many recipe booklets from the early-to-mid-twentieth century, and among these is at least one little recipe booklet for Jell-O, from which I've taken the images on this post.



You can learn about the history of Jell-O by visiting a Kraft Foods website, "Jell-O History: Behind the Wiggle." There you will discover that lime-flavored Jell-O--good for salads!--was introduced in 1930. The little booklet from which I've taken these images does not list lime as one of the flavorings, so it must have been published before 1930. The Kraft Foods Jell-O history also reveals how well-known artists in the 1920s created illustrations used in Jell-O advertisements. In this little Jell-O recipe booklet, with folded pages tied together with one string running through holes at the upper left-hand corner of each page, are several full-color illustrations. I've included a few of those here. Click on the images for a better view.














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